top of page

PUBLIC RELATIONS

CAMPAIGN

PUBLIC RELATIONS

CAMPAIGN

                 ublic Relations Campaign Planning” is a compulsory subject for New Era College students who majoring in Diploma of Media Study or Bachelor of Arts (Advertising). Public Relations Campaign Planning is a course designed for students to apply their knowledge and skills about Public Relations that they have learned so far in terms of public relations principle, research, writing, planning, managing and implement skills in a “real world” context. This course focuses on the learning of one or more strategic communication. Besides, it also allows students to understand the importance of public relations and management skills. Students are also able to learn how to be more responsible and to communicate with others especially in cooperating with teammates. At the end of this course, students will be able to know how to apply knowledge and skills used in order to achieve a successful strategic public relations campaign.

P

bottom of page