OBJECTIVE
In light with the hegemonic influence of Korean Pop Music (K-Pop), the local Chinese music is gradually left behind. Some of the young people do not know that the local Chinese music actually tells us about our neighbourhood, our daily lifestyle and our nation. Since local Chinese music is so meaningful to us, our objectives are set as follows:
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To give awareness of local Chinese music to secondary school students.
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To recall childhood memories of everyone.
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To raise public awareness of this event.
GALLERY
Member
Event D-Day
INTRODUCTION
This publication is a Public Relations Campaign plan for the 2014 BAAP221 and DMS_PR222 Public Relations Campaign Planning (hereinafter “PR Campaign”) course. It currently contains the research we have done and planned to do to prepare ourselves for creating an effective event for a musical show— “Our Soul, Our Music, Our Melody”.
PR Campaign is a course of the Media Studies Department, New Era College. This course is designated for Year 2 students who are studying in Diploma of Media Studies and Bachelor of Advertising.
The main objective of this course is to familiarize students the public relations principle, research, writing, planning, management and implement skills in a “real world” context. At the end of this course, students can apply the knowledge that learned in previous public relations coursework so as to develop or plan a strategic public relations campaign within their studies periods as well as in future time. Besides, students can also have a good social skills and responsibilities with the team members and the public. On top of that, problem solving and leadership will also be emphasized in this course.
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